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kal
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| Posted: Fri Dec 18, 2009 3:10 pm Post subject: NEWS: "Blu-ray 3D" spec finalized |
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The Blu-ray Disc Association has officially finalized the "Blu-ray 3D" spec.
The final spec allows 3D content to be displayed via newer polairzed or active shutter glasses with full 1080p resolution delivered for each eye. The format is also display technology agnostic, and show is compatible with all display technologies (plasma, LCD, LED DLP), but a display with a higher refresh rate is required.
As was the case with BD-Java and BD-Live content, Sony's PlayStation 3 will almost certainly be the first BD player on the market - Sony plans to deliver a firmware update next year. Sony will probably begin making select 3D games available as well. Additional BD players will be available in the first half next year (our current word is Q2), now that the spec has been finalized.
The spec calls for all Blu-ray 3D Discs to include a 2D version of the film as well, so the discs will be backwards compatible with current players for those who aren't 3D-ready yet, but may want to upgrade in the future. 3D menus and 3D-positioned subtitles are also planned for in the spec. New Blu-ray 3D players will also be compatible with all your current BDs, DVDs and CDs. The 3D video content will be encoded with the new Multiview Video Coding (MVC) codec extension of the existing AVC codec. Technicolor will be ready to replicate these discs early next year, so it is expected the first title announcements from the studios (or at least the announcement of intent, with word of select titles) as soon as CES in January. The expectation is that at least 30 films will be released in the new Blu-ray 3D spec over the next year of two. You can bet James Cameron's Avatar will be one of them.
Official press release:
| Quote: | Blu-ray Disc Association Announces Final 3D Specification
"Blu-ray 3DTM" Expected to Reach Consumers in 2010
LOS ANGELES- December 17, 2009 - The Blu-ray Disc Association (BDA) today announced the finalization and release of the "Blu-ray 3DTM" specification. The specification, which represents the work of the leading Hollywood studios and consumer electronic and computer manufacturers, will enable the home entertainment industry to bring the 3D experience into consumers' living rooms on Blu-ray Disc, the most capable high definition home entertainment platform.
"Throughout this year, movie goers have shown an overwhelming preference for 3D when presented with the option to see a theatrical release in either 3D or 2D," said Victor Matsuda, chairman, BDA Global Promotions Committee. "We believe this demand for 3D content will carry over into the home now that we have, in Blu-ray Disc, a medium that can deliver a quality Full HD 3D experience to the living room."
The "Blu-ray 3D" specification fully leverages the technical advantages of the Blu-ray Disc format to deliver unmatched picture quality as well as uniformity and compatibility across the full range of Blu-ray 3D products, both hardware and software. Notably, the specification allows every Blu-ray 3D player and movie to deliver Full HD 1080p resolution to each eye, thereby maintaining the industry leading image quality to which Blu-ray Disc viewers are accustomed. Moreover, the specification is display agnostic, meaning that Blu-ray 3D products will deliver the 3D image to any compatible 3D display, regardless of whether that display uses LCD, Plasma or other technology and regardless of what 3D technology the display uses to deliver the image to the viewer's eyes.
"From a technological perspective, it is simply the best available platform for bringing 3D into the home," said Benn Carr, chairman, BDA 3D Task Force. "The disc capacity and bit rates Blu-ray Disc provides enable us to deliver 3D in Full HD 1080p high definition resolution."
The Blu-ray 3D specification is also designed to allow PS3 game consoles to play back Blu-ray 3D content in 3D. Additionally, the specification supports playback of 2D discs in forthcoming 3D players and can enable 2D playback of Blu-ray 3D discs on the large installed base of Blu-ray Disc players currently in homes around the world.
"In 2009 we saw Blu-ray firmly establish itself as the most rapidly adopted packaged media format ever introduced," said Matsuda. "We think the broad and rapid acceptance Blu-ray Disc already enjoys with consumers will be a factor in accelerating the uptake of 3D in the home. In the meantime, existing players and libraries can continue to be fully enjoyed as consumers consider extending into 3D home entertainment."
The Blu-ray 3D specification calls for encoding 3D video using the Multiview Video Coding (MVC) codec, an extension to the ITU-T H.264 Advanced Video Coding (AVC) codec currently supported by all Blu-ray Disc players. MPEG4-MVC compresses both left and right eye views with a typical 50% overhead compared to equivalent 2D content, and can provide full 1080p resolution backward compatibility with current 2D Blu-ray Disc players. The specification also incorporates enhanced graphic features for 3D. These features provide a new experience for users, enabling navigation using 3D graphic menus and displaying 3D subtitles positioned in 3D video.
The completed specification will be available shortly and provides individual manufacturers and content providers with the technical information and guidelines necessary to develop, announce and bring products to market pursuant to their own internal planning cycles and timetables.
About Blu-ray DiscTM
Blu-ray DiscTM is the next-generation optical disc format for high definition audio-video and high-capacity data software applications. A single-layer Blu-ray Disc holds up to 25 gigabytes of data and a double-layer Blu-ray Disc holds up to 50 gigabytes of data.
About the Blu-ray Disc Association
The Blu-ray Disc Association (BDA) is responsible for promoting and developing business opportunities for Blu-ray Disc - the next-generation optical disc format for storing high-definition movies, games, photos and other digital content. The BDA has more than 180 members. Its Board of Directors consists of individuals affiliated with the following companies: Apple Inc., Dell Inc., Hewlett-Packard Company, Hitachi, Ltd., Intel Corporation, LG Electronics Inc., Mitsubishi Electric Corporation, Panasonic Corporation, Pioneer Corporation, Royal Philips Electronics, Samsung Electronics Co., Ltd., Sharp Corporation, Sony Corporation, Sun Microsystems, Inc., TDK Corporation, Thomson, Twentieth Century Fox, Walt Disney Pictures and Television, and Warner Bros. Entertainment Inc. |
Kal
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AnalogRocks
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| Posted: Fri Dec 18, 2009 11:21 pm Post subject: |
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I wonder if this 3D will stick around. We had 3D camcorders that faded away as a fad.
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WanMan
Joined: 19 Mar 2006
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| Posted: Fri Dec 18, 2009 11:59 pm Post subject: |
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I don't get the 3D thing. What cowsumers are demanding this to justify all this investment? Sounds like yet another case of people with money, but not brains. And I doubt pornography in 3D isn't going to save the necks of some of these companies pushing this hollow-demand. 
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zaphod
Joined: 16 Jun 2006
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Location: Cloverdale
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| Posted: Sat Dec 19, 2009 12:21 am Post subject: |
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yeah, i've read several interviews with James Cameron that all his movies going forward witll be in 3-D.
but when asked about the 2-D release of avatar he said that's the premier version of the movie with the 3-D is the ultimate. yeah. right.
he also talked about how they made the 3-D essential to the script so that they didn't rely on things being stuck into the audience like a spear that in the 2-D version will look like nothing more than a crap edit job.
my sister is in the movie distribution business (Cineplex) and they are trying anything and everything to get bums into seats. although if you head to my local super theatre in Langley saturday evening is a madhouse... ?
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kal
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WanMan
Joined: 19 Mar 2006
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| Posted: Sat Dec 19, 2009 12:25 pm Post subject: |
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Well, I see DLP rainbows and I am in the minority. I've never been able to visual those silly 2D drawings that require you to focus before or after the plane in which the drawing is actually on. Again, I'm in the minority. I cannot see 3D (and not for the lack of trying), and I presume I am in the minority.
I'm surprised I am not also color blind and lack depth perception, too. 
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kal
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| Posted: Sat Dec 19, 2009 2:23 pm Post subject: |
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| WanMan wrote: | | I cannot see 3D (and not for the lack of trying), and I presume I am in the minority. |
Really? Is that even possible? The 3D movies in the theaters don't require any 'work' to make them appear 3D.
Have you seen any of the recent releases in the theater that are 3D in some showings? Like Pixar's UP?
You need to wear the special polarized glasses.
Kal
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AnalogRocks
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| Posted: Sat Dec 19, 2009 4:53 pm Post subject: |
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Hey Wan, do you have both eyes or are you a pirate?
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WanMan
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| Posted: Sat Dec 19, 2009 7:30 pm Post subject: |
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Arrrg!
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zogomusic
Joined: 09 Feb 2009
Posts: 67
Location: Boxborough, MA
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| Posted: Wed Jan 13, 2010 3:33 am Post subject: |
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I must admit that I was very skeptical of "3-D" in theaters as I still had this vision of the dorky red and blue glasses. Then I went to an IMax at the Boston Aquarium and saw one of Cameron's experiments and was amazed... and didn't have the old-skool glasses. I've seen a few films since then and the "3-D" provides more of a depth rather than a "come out of the screen at you" experience.
That said, Kal... or Curt... how does this bode for those of us with CRT projectors? I've been reading up about this and the going line from writers is that "you'll need to buy a new TV." Not particularly interested in switching out my Barco. Is this something that will be able to run on these? Will there be an HDFury3D to follow the HDFury3? I already have the PS3...
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ecrabb
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| Posted: Wed Jan 13, 2010 6:45 am Post subject: |
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Zogomusic,
There have been no real details released about the 3D specification or how the implementation will work. Since we don't know how the hardware is even going to work, it really is impossible to say at this point how or if we'll be able to do 3D on our CRT projectors.
There's a lot more banter on the subject in this thread if you're really interested:
3D Blu-Ray standard is set. Will any CRT PJs ever have it?
SC
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